A logo is your company’s first step in growth. Somewhere near the top of your list for starting a business, you’ve written ‘get a logo.’ Every business quickly reaches this step when beginning, and it’s usually the thing that makes it feel like a real business. But as the business grows, many owners never …
Grab your cup of coffee and a notepad, because we’re going to do a deep dive into the process that many businesses find themselves rather lost in. At some point in your company’s lifetime, you’ll be needing a designer. It could be right out of the gate in hiring someone to design your logo, or …
An In-Depth Guide To Finding and Hiring A Freelance Designer Read More »
In a world that’s oversaturated with services and products for consumers to choose from, you have to utilize every strategy to stand out from your competition. While big companies can spend millions of marketing dollars in defining and conveying their brand, smaller businesses and entrepreneurs often neglect this very important strategy. But how can you …
No, this isn’t some self-glorifying article, or a ramble to feel validated. It’s rather a much-needed prompt, a call-to-thinking, if you will. As a graphic designer, I think my job is pretty important, but you could easily say that I think that so I don’t feel useless or unnecessary. But by being a designer, I …
If you find yourself on the journey towards a logo design, there’s a good chance you’ve done some research and gathered some logos you already like. And once you find your designer, it can feel like the finish line is rapidly coming into view. But there’s usually one main element that will prolong the length …
5 Mindsets To Break Before Getting A Logo Design Read More »
You’ll hear this term getting thrown around alongside “logo” and “branding.” But what is it, and is it something your small business should worry about? In this article, we’ll cover what a visual identity entails, and the three ways it can help a small business grow. Defining “visual identity.” The meaning of a …
The Cycle of Rebrands A few times every year, the news will be flooded with articles about a large corporation that has undergone a rebrand. In 2008, Pepsi paid a million dollars for a new logo. Microsoft underwent a brand rehaul with the release of Windows 8. Gap rebranded in 2010, but six days …
Perhaps you’ve found yourself in this situation. You’re at your computer, and you’ve just sent out a request for a graphic designer. Suddenly, you begin to receive a flood of responses and you are overwhelmed at the choices. Everyone claims they are a.) experienced, b.) responsive, and c.) eager to work with you. But how …
What Goes Into Designing A Brochure? The tri-fold brochure is a staple of printed marketing materials, and can be a very effective one at that. There’s plenty of real estate for all the important information you need to include. It’s easy for potential customers to pick up and flip through. They’re relatively inexpensive to produce. …
5 Tips To Design A Better Layout (And A Brochure Case Study) Read More »
The Making of Marketing Materials Creative Chameleon Studio was approached by Parker & Hyde to develop two collection books and pricing guides for their customers. Because their products are high-end, they wanted their marketing collateral to reflect that in style. The chosen layout was simple, clean, and emphasized the furniture while easily providing the …
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