A logo is your company’s first step in growth. Somewhere near the top of your list for starting a business, you’ve written ‘get a logo.’ Every business quickly reaches this step when beginning, and it’s usually the thing that makes it feel like a real business. But as the business grows, many owners never …
You don’t need a marketing degree to understand that a logo is important for any sized business. One of the first steps an entrepreneur will take in establishing their new company is getting a logo for it, making it feel more official. And big companies will spend hundreds of thousands of dollars to make small …
This is the most common question a brand designer gets asked, because money is often the most important factor when a business decides they need a new logo and in desperate need of a logo designer. And I have to inform you from the start, I will not be able to give you a concrete …
Every business knows that they need to have a logo. It tends to be one of the first things people think about when making their business the real deal, often in the form of a DIY project. But unfortunately, for many small businesses, they never move beyond their homemade logo. And even for those who …
Looks Matter: How A Visual Identity Provides Value For Your Business Read More »
Grab your cup of coffee and a notepad, because we’re going to do a deep dive into the process that many businesses find themselves rather lost in. At some point in your company’s lifetime, you’ll be needing a designer. It could be right out of the gate in hiring someone to design your logo, or …
An In-Depth Guide To Finding and Hiring A Freelance Designer Read More »
In a world that’s oversaturated with services and products for consumers to choose from, you have to utilize every strategy to stand out from your competition. While big companies can spend millions of marketing dollars in defining and conveying their brand, smaller businesses and entrepreneurs often neglect this very important strategy. But how can you …
No, this isn’t some self-glorifying article, or a ramble to feel validated. It’s rather a much-needed prompt, a call-to-thinking, if you will. As a graphic designer, I think my job is pretty important, but you could easily say that I think that so I don’t feel useless or unnecessary. But by being a designer, I …
Every business needs a logo, and that’s something even the most novice business owner knows. But if you want to take your business to the next stage of growth, you need more than a logo. Having a visual identity system allows all your brand visuals to be coherent. Brand visuals are one key component to …
Why Your Business Needs To Have A Visual Identity Read More »
You’ll hear this term getting thrown around alongside “logo” and “branding.” But what is it, and is it something your small business should worry about? In this article, we’ll cover what a visual identity entails, and the three ways it can help a small business grow. Defining “visual identity.” The meaning of a …
The adjective “professional” is one often included in a job description when someone is looking to hire a designer. It’s used in phrases such as “I want my company logo to look more professional,” or “my marketing collateral doesn’t look professional, so I need to hire a designer.” If this descriptor is so commonly sought …
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