BRAND STRATEGY DEVELOPMENT

You know your business is special ... but does anyone else know it?

A brand strategy is simple. It’s a clear, concise plan for how your business shows up, who should see it, and why they should care.

Getting to that plan, that’s not so simple. 

DO I NEED BRAND STRATEGY?

Investing in brand strategy is right for you if you have any of these problems:

+ You are confident that your business is viable, but you have a hard time getting sales.

+ You’re trying to sell to everyone.

+ There’s been a change of leadership within your company, and everyone has different visions.

+ You don’t think your company is on par with your competitors.

+ You’ve poured resources into your marketing, but not seeing a return on it.

+ There’s been a change of direction in what you offer.

+ You know people aren’t perceiving your company correctly.

WHAT IS THE PROCESS?

Our approach is built on three interactive workshops, focused on cutting away the noise and bringing you clarity.

The Discovery Workshop

The discovery workshop is a guided dreaming session. We gather your top decision-makers, and we give ourselves time to listen and ideate. We’re there to poke and prod, to mediate, and to uncover the right questions that get to the right answers. There’s always thrilling surprises and brow-furrowing dilemmas to reveal.

This workshop builds the compass for your brand. What is your true north? What is the guiding force behind what you do? 

THINGS WE’LL COVER:

Mission Statement: This is your big-picture, future-thinking goal. Simply put, why are you doing what you’re doing? We mine for it, and then formulate it in a usable way.

Vision Statement: This is your day-to-day mantra, the heartbeat behind every word, visual, and interaction. We find and refine it, and then make sure it’s compelling in how it’s presented.

Emotional Promise: This is that magical thread between what you deliver and how it makes your consumers feel. We search for it, work it out, and frame it into something actionable.

Core Values: These are the behind-the-scenes emotions that drive your team. We start big, hone it in, then establish them in a manner that your team can rally behind.

The Development Workshop

Once we have some of the things sorted out under the hood, we move towards the business side of it all. No company exists in isolation. You’re trying to reach a specific demographic while competing against specific companies. These areas need to be defined and understood, otherwise you’ll find yourself with a beautiful dream and a dreadful bottom line.

A development workshop is a guided analyzing session. We look at the reality of your brand, both where it is currently and where you want it to go. We’ll guide you through exercises to help define your audience and differentiators. We examine your competitors to understand where your place is in the market. 

The workshop builds the landscape for your brand. Where are the beautiful vistas to show off? Where are the pitfalls to avoid? 

THINGS WE’LL COVER:

Universal Problem: This is a top-down look at your industry, from the most broad problem solved to the most niche solution your company delivers. We thoroughly analyze this so we can understand the user journey of your customers.

Key Differentiators: These are the unique things you do that sets you apart from other companies in your market. We define them in every necessary way so they can impact your positioning. 

Top Competitors: These are the other options consumers are comparing you to, and who are vying for their attention. We specify them so we can discover our place of opportunity.

Target Audience: This is the defined ideal consumer, understood in detail so you can make sure you know who you’re trying to reach. We describe them in a way that your entire team can understand who you’re marketing to.

The Delivery Workshop

After compiling what we covered in the first two workshops, we’ll then sit down and walk through it, making sure your decision-makers are fully on board. 

The delivery workshop is for guided application. We look at how to get team-wide buy-in, and then we turn outward and evaluate how to get the entire ship headed in the right direction.


The workshop builds the engine for your brand. What needs to be done to implement the unified vision? What needs to be changed to move us away from what’s not working? We’ll cover the right language to use in your marketing efforts and how we can leverage your brand to capitalize on your touch points. With a roadmap in hand, you’ll be equipped to get your brand efficiently growing.

Are you ready for strategy that works?

We helped this preparatory school redefine their strategy and elevate their identity.

We guided this world-class tutor through a deeper understanding of her personal brand.