I’m sure you’re thinking, “File types? How glamorous!” That sarcastic thought is why so many people are lost when it comes to this topic, because no one thinks it’s glamorous or exciting. But if you’ve spent any time in the world of business, you know that there are many unexciting things you need to know …
There’s a good chance you wound up here because you’re scrambling to get a brochure done, or you’ve finally realized you desperately need a logo designer. If you typed ‘hire a designer’ in the Google search box, I really don’t need to convince you that you should hire one! But, you might be here because …
In last week’s article, we took a look at what a brand position is, as well as why it’s important to a business. You can read it in depth here, but we’ll touch on a few key points as we tackle how to discover your brand position. A brand is the feeling or promise …
In a world where people pay outrageous amounts of money for name-brand products, small businesses can feel like they’ll never hit “name-brand” status and therefore it’s a waste of resources to develop a brand. Don’t feel like you must remain in the shadows of larger companies! In this two-part series, we’re going to dive into …
Understanding Brand Position and How It Affects Your Business Read More »
Every startup will reach a point in their journey where they need to make a pitch. Sometimes it’s just to get your family on board with your dreams. Sometimes it stands between you and a $1,000,000 investment. Presenting a business plan can be daunting, and the last thing you want is a deck that works …
Being a small business owner means you need to wear multiple hats. You’ll often find yourself stepping into other fields just to make things work. In an effort to equip you wherever you are in your entrepreneurial journey, we’re going to cover four technical terms used in design. Understanding these terms will help you better …
4 Technical Graphic Terms Every Entrepreneur Should Know Read More »
Venturing out as a start-up is scary, intimidating, and nerve-wracking. And it often culminates in one moment – delivering the pitch. You poured hundreds of hours into your business plan, and you deeply believe in it. But now you have to persuade someone else to believe in it as well: investors. Investors are the …
5 Mistakes You Might Have In Your Pitch Deck Designs Read More »
I’m a regular user of the social forum, Reddit. From getting work to getting advice, it’s a powerful place to interact with people. One of the forums I frequently visit is r/designjobs. And constantly, there are jobs for logo and branding designers. The type of people posting these jobs range from startups to long …
The Cycle of Rebrands A few times every year, the news will be flooded with articles about a large corporation that has undergone a rebrand. In 2008, Pepsi paid a million dollars for a new logo. Microsoft underwent a brand rehaul with the release of Windows 8. Gap rebranded in 2010, but six days …
Perhaps you’ve found yourself in this situation. You’re at your computer, and you’ve just sent out a request for a graphic designer. Suddenly, you begin to receive a flood of responses and you are overwhelmed at the choices. Everyone claims they are a.) experienced, b.) responsive, and c.) eager to work with you. But how …
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