It’s competitive, it’s tiring, it’s challenging. Starting and scaling a business is not for the faint of heart. As a business owner, you’ve no doubtedly had to take on tasks that left you scratching your head and flipping a table. And in the sea of all the things you’ve had to learn, branding is an …
A brand is intimidating. Some people seem to have the key to its power. Some people feel like they’ll forever be in the dark. As a brand strategist and designer, I’ve interacted with plenty of struggling business owners. The pain point is common: they are ready to grow, but their branding is getting in their …
Why is your brand alignment important? If you’ve owned your company for any length of time, you’ve heard how important it is to have a brand. A brand is what we think of when we’re looking at 15 different options for mac’n’cheese at Walmart. It’s deciding between an Adidas pair of running shoes or …
You don’t need a marketing degree to understand that a logo is important for any sized business. One of the first steps an entrepreneur will take in establishing their new company is getting a logo for it, making it feel more official. And big companies will spend hundreds of thousands of dollars to make small …
Every business is on a constant journey of figuring out how to increase sales. No matter what you do or what you sell, you are in a continuous fight to reach more consumers. In a world that is saturated with information and advertising, it can feel like a tireless struggle to carve out your place …
How Your Small Business Can Stand Out In It’s Market Read More »
This is the most common question a brand designer gets asked, because money is often the most important factor when a business decides they need a new logo and in desperate need of a logo designer. And I have to inform you from the start, I will not be able to give you a concrete …
Every business knows that they need to have a logo. It tends to be one of the first things people think about when making their business the real deal, often in the form of a DIY project. But unfortunately, for many small businesses, they never move beyond their homemade logo. And even for those who …
Looks Matter: How A Visual Identity Provides Value For Your Business Read More »
This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb. What do you need to know about your brand voice? I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …
Brand Voice … Essential Tool or Pointless Jargon? Read More »
Every business needs a logo, and that’s something even the most novice business owner knows. But if you want to take your business to the next stage of growth, you need more than a logo. Having a visual identity system allows all your brand visuals to be coherent. Brand visuals are one key component to …
Why Your Business Needs To Have A Visual Identity Read More »
If you find yourself on the journey towards a logo design, there’s a good chance you’ve done some research and gathered some logos you already like. And once you find your designer, it can feel like the finish line is rapidly coming into view. But there’s usually one main element that will prolong the length …
5 Mindsets To Break Before Getting A Logo Design Read More »
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