How Important Are Business Cards? In the era of the smartphone and wifi, it seems like paper is on it’s way out. Billboards have gone digital. Networking is done through LinkedIn and anyone can build their own website. It seems like more and more businesses are scrapping their marketing efforts that have to go …
Do Business Cards Still Matter In The Digital Age? Read More »
Everyone dreams of being their own boss, but taking the leap into freelancing is daunting at best. One question looms over the head of all aspiring freelancers: Will I be good at this? Your ability to design is obviously the biggest factor in your success, but there are other skills that are integral to being …
Is Feedback Important? This might be a surprise, but a design project is not one-sided. Even when you hire a solo designer, it is still a team effort. You, the client, are on the same team as your designer. To make sure everyone is happy and effective, you need to be a good team member. Your role in …
Last week, we covered the designer’s side of the price talks, which you can read here. Now, we’re going to dive into the other side. Although money is a weighty topic between designers and clients, it can also be a tool in finding the right designer for your project. And no, I’m not saying just go with …
Money! Have I got your attention? For a lot of people, that word is always followed by an exclamation point, because money makes them so happy. For designers, it’s followed by an exclamation point, a dot dot dot, and about six crying emojis and the one that looks like he’s about to explode. So, if you’re a fellow designer, consider …
Pricing Talks: The Elephant in the Room (Part 1/2) Read More »
Logos: The Breakdown If you haven’t read the first two posts of this series, check out the one about branding and the one about visual identity. Now that we’ve covered those two ideas, it’s time to truly understand what a logo is and what makes a good one. As briefly covered in previous posts, a logo is the primary graphic of …
Branding, Identity, Logo: What Do They Mean? (Part 3) Read More »
In last week’s post, we covered the basic definitions of branding, visual identity, and logo, and took a closer look at branding through athletic powerhouse, Nike. Let’s now move into the next word, and truly understand what a visual identity is and how your branding should affect it. We learned from Nike that branding is an intangible entity; it’s the feelings and …
Branding, Identity, Logo: What Do They Mean? (Part 2) Read More »
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