BRANDING & PACKAGE DESIGN A delicious new look and package for a freeze dried sweet treat brand. THE PROJECT Create a brand character and identity design that sets Uncle Crunch up to seize their market. THE PROCESS Running with owner Lena Wilson’s idea of a red beanie, we created the Uncle Crunch character in a …
BRAND IDENTITY DESIGN We crafted a unique, personable logo for a neurosurgical specialist. THE PROCESS The goal of a practitioner’s logo is two-fold: convey the purpose of the practice, and paint an approachable picture. For Dr. Kevin Zhao, it was important to create a logo that touched on his speciality of neurosurgical care, while avoiding …
LOGO & BRAND IDENTITY We created a youthful, energized identity system for a non-profit that works with high school students. CRAFTING A VIBRANT LOGO Shaping Futures is a program of Creating Central Ohio Futures, and they needed a logo and identity that connected with their demographic. Targeting high school students, Shaping Future offers resources to …
BRANDING STRATEGY & DESIGN We crafted a brand that helped this academy show why they’re the best in the area. THE CHALLENGE Bellevue Children’s Academy (BCA) is a private K-4 school with an IB curriculum and a student population with backgrounds from over 35 different countries. At the heart of BCA is curiosity and cultivating …
BRAND IDENTITY & WEBSITE We created a captivating brand identity for a mold-breaking marketer. StorySell approaches marketing with a blend of science and storytelling, helping CEO’s craft narratives that inspire their employees and connect with their audience. StorySell owner, Evan Ross, approached Creative Chameleon Studio with the task of creating a striking, unique brand identity. …
SEVEN-WEEK ITALIAN A new look for a new name. A common reason for a visual rehaul is a significant shift within a company, which occurred when language-learning platform Italist decided to pivot their strategy and change their name to Seven-Week Italian. To accompany the name change, owner Tania Troyan approached Creative Chameleon Studio to develop …
THE CONCANNON FAMILY FOUNDATION Identity Design Every company can benefit from having a distinct visual identity that aligns with their brand, and non-profits are no exception. The founders of The Concannon Family Foundation were in need of a logo and identity, so we started with a blank slate. The first step was to dive into …
CRAIG STREET MEDIA Identity Design When offering marketing services, it’s important that a marketing agency itself has a strong identity. Craig Street Media is a new agency on the scene, and they were looking for a logo and identity that communicated warmth and friendliness, while being easily recognizable. Owner Ryan Caravalho had a distinct vision …
SASSY BIRCH SNACKS Identity Design In a world where there are millions of snack options, a new product entering the scene needs to stand out on the shelves. But before packaging can be thought of, there needs to be a logo that can support a visual identity. This is what Sassy Birch Snacks was looking …
CRAFTON LAUNDROMAT Visual Identity Concept Laundromats are an odd place, a strange business. They rest in a place of juxtaposition. The purpose they serve is to bring cleanliness, but often are attached to the stereotypes of dirty, shady, and unsafe. I was inspired to develop a brand concept that could turn a laundromat from a …
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