BRANDING & PACKAGE DESIGN

A delicious new look and package for a freeze dried sweet treat brand.

THE PROJECT

Create a brand character and identity design that sets Uncle Crunch up to seize their market.

THE PROCESS

Running with owner Lena Wilson’s idea of a red beanie, we created the Uncle Crunch character in a minimal, impactful style. We let red be the hero color, with a soft pastel palette to be used for different flavors. Chunky typography helped give a knock-out punch, creating a sweet identity system that flexes across the entire brand.

THE PRAISE

“WOW! It looks amazing! Thank you so much for your great work!”

– Lena Wilson, Owner

Let’s plan for great things.