BRANDING & PACKAGE DESIGN
A delicious new look and package for a freeze dried sweet treat brand.
Create a brand character and identity design that sets Uncle Crunch up to seize their market.
Running with owner Lena Wilson’s idea of a red beanie, we created the Uncle Crunch character in a minimal, impactful style. We let red be the hero color, with a soft pastel palette to be used for different flavors. Chunky typography helped give a knock-out punch, creating a sweet identity system that flexes across the entire brand.
“WOW! It looks amazing! Thank you so much for your great work!”
– Lena Wilson, Owner