small business

How Your Small Business Can Stand Out In It’s Market

Every business is on a constant journey of figuring out how to increase sales. No matter what you do or what you sell, you are in a continuous fight to reach more consumers. In a world that is saturated with information and advertising, it can feel like a tireless struggle to carve out your place …

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Brand Voice … Essential Tool or Pointless Jargon?

This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb.    What do you need to know about your brand voice?   I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …

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Does Your Company Have “Professional” Designs?

The adjective “professional” is one often included in a job description when someone is looking to hire a designer. It’s used in phrases such as “I want my company logo to look more professional,” or “my marketing collateral doesn’t look professional, so I need to hire a designer.” If this descriptor is so commonly sought …

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Three Steps To Improve Your Branding Right Now

Whether you offer a service or a product, your brand is one of the most important aspects on which your success hinges. Unfortunately, many small businesses don’t have the money to pour into brand development. But that doesn’t mean you can’t improve your brand! If we understand the purpose of a brand, we can find …

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