A logo is your company’s first step in growth. Somewhere near the top of your list for starting a business, you’ve written ‘get a logo.’ Every business quickly reaches this step when beginning, and it’s usually the thing that makes it feel like a real business. But as the business grows, many owners never …
You don’t need a marketing degree to understand that a logo is important for any sized business. One of the first steps an entrepreneur will take in establishing their new company is getting a logo for it, making it feel more official. And big companies will spend hundreds of thousands of dollars to make small …
Every business is on a constant journey of figuring out how to increase sales. No matter what you do or what you sell, you are in a continuous fight to reach more consumers. In a world that is saturated with information and advertising, it can feel like a tireless struggle to carve out your place …
How Your Small Business Can Stand Out In It’s Market Read More »
This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb. What do you need to know about your brand voice? I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …
Brand Voice … Essential Tool or Pointless Jargon? Read More »
Every business needs a logo, and that’s something even the most novice business owner knows. But if you want to take your business to the next stage of growth, you need more than a logo. Having a visual identity system allows all your brand visuals to be coherent. Brand visuals are one key component to …
Why Your Business Needs To Have A Visual Identity Read More »
You’ll hear this term getting thrown around alongside “logo” and “branding.” But what is it, and is it something your small business should worry about? In this article, we’ll cover what a visual identity entails, and the three ways it can help a small business grow. Defining “visual identity.” The meaning of a …
The adjective “professional” is one often included in a job description when someone is looking to hire a designer. It’s used in phrases such as “I want my company logo to look more professional,” or “my marketing collateral doesn’t look professional, so I need to hire a designer.” If this descriptor is so commonly sought …
Perhaps you’ve found yourself in this situation. You’re at your computer, and you’ve just sent out a request for a graphic designer. Suddenly, you begin to receive a flood of responses and you are overwhelmed at the choices. Everyone claims they are a.) experienced, b.) responsive, and c.) eager to work with you. But how …
How Important Are Business Cards? In the era of the smartphone and wifi, it seems like paper is on it’s way out. Billboards have gone digital. Networking is done through LinkedIn and anyone can build their own website. It seems like more and more businesses are scrapping their marketing efforts that have to go …
Do Business Cards Still Matter In The Digital Age? Read More »
Whether you offer a service or a product, your brand is one of the most important aspects on which your success hinges. Unfortunately, many small businesses don’t have the money to pour into brand development. But that doesn’t mean you can’t improve your brand! If we understand the purpose of a brand, we can find …
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