It’s competitive, it’s tiring, it’s challenging. Starting and scaling a business is not for the faint of heart. As a business owner, you’ve no doubtedly had to take on tasks that left you scratching your head and flipping a table. And in the sea of all the things you’ve had to learn, branding is an […]
Branding For The Small Business Read More »
A brand is intimidating. Some people seem to have the key to its power. Some people feel like they’ll forever be in the dark. As a brand strategist and designer, I’ve interacted with plenty of struggling business owners. The pain point is common: they are ready to grow, but their branding is getting in their
Brand Strategy For Small Businesses Read More »
A logo is your company’s first step in growth. Somewhere near the top of your list for starting a business, you’ve written ‘get a logo.’ Every business quickly reaches this step when beginning, and it’s usually the thing that makes it feel like a real business. But as the business grows, many owners never
Why Is A Bad Logo A Problem For Your Business? Read More »
You don’t need a marketing degree to understand that a logo is important for any sized business. One of the first steps an entrepreneur will take in establishing their new company is getting a logo for it, making it feel more official. And big companies will spend hundreds of thousands of dollars to make small
What Makes A Logo Functional? Read More »
Every business is on a constant journey of figuring out how to increase sales. No matter what you do or what you sell, you are in a continuous fight to reach more consumers. In a world that is saturated with information and advertising, it can feel like a tireless struggle to carve out your place
How Your Small Business Can Stand Out In It’s Market Read More »
This is the most common question a brand designer gets asked, because money is often the most important factor when a business decides they need a new logo and in desperate need of a logo designer. And I have to inform you from the start, I will not be able to give you a concrete
How Much Should A Logo Cost? Read More »
Netflix has long been the biggest fish in the pond of at-home entertainment, to the point where it’s a cultural staple. But as other companies tapped into the market, many consumers have wondered if it’s spelling the end of Netflix. Now, a few months removed from the launch of their biggest competitor, Disney+, it seems
How Netflix Keeps Evolving Without Losing Their Brand Read More »
Every business knows that they need to have a logo. It tends to be one of the first things people think about when making their business the real deal, often in the form of a DIY project. But unfortunately, for many small businesses, they never move beyond their homemade logo. And even for those who
Looks Matter: How A Visual Identity Provides Value For Your Business Read More »
The world of marketing is an ever evolving entity. With every passing decade, the consumers change their behavior and businesses have to adapt. The Internet age has already forever altered how consumers make their purchasing decision, but it’s apparent that we are in the midst of another major marketing revolution. It’s becoming evident that Youtuber
Shane Dawson Is Changing Marketing Before Our Eyes Read More »
In a world that’s oversaturated with services and products for consumers to choose from, you have to utilize every strategy to stand out from your competition. While big companies can spend millions of marketing dollars in defining and conveying their brand, smaller businesses and entrepreneurs often neglect this very important strategy. But how can you
Showing Your Brand Personality Through Designs Read More »
