The Cycle of Rebrands A few times every year, the news will be flooded with articles about a large corporation that has undergone a rebrand. In 2008, Pepsi paid a million dollars for a new logo. Microsoft underwent a brand rehaul with the release of Windows 8. Gap rebranded in 2010, but six days …
Perhaps you’ve found yourself in this situation. You’re at your computer, and you’ve just sent out a request for a graphic designer. Suddenly, you begin to receive a flood of responses and you are overwhelmed at the choices. Everyone claims they are a.) experienced, b.) responsive, and c.) eager to work with you. But how …
What Goes Into Designing A Brochure? The tri-fold brochure is a staple of printed marketing materials, and can be a very effective one at that. There’s plenty of real estate for all the important information you need to include. It’s easy for potential customers to pick up and flip through. They’re relatively inexpensive to produce. …
5 Tips To Design A Better Layout (And A Brochure Case Study) Read More »
The Making of Marketing Materials Creative Chameleon Studio was approached by Parker & Hyde to develop two collection books and pricing guides for their customers. Because their products are high-end, they wanted their marketing collateral to reflect that in style. The chosen layout was simple, clean, and emphasized the furniture while easily providing the …
How Important Are Business Cards? In the era of the smartphone and wifi, it seems like paper is on it’s way out. Billboards have gone digital. Networking is done through LinkedIn and anyone can build their own website. It seems like more and more businesses are scrapping their marketing efforts that have to go …
Do Business Cards Still Matter In The Digital Age? Read More »
Whether you offer a service or a product, your brand is one of the most important aspects on which your success hinges. Unfortunately, many small businesses don’t have the money to pour into brand development. But that doesn’t mean you can’t improve your brand! If we understand the purpose of a brand, we can find …
Last week, we covered the designer’s side of the price talks, which you can read here. Now, we’re going to dive into the other side. Although money is a weighty topic between designers and clients, it can also be a tool in finding the right designer for your project. And no, I’m not saying just go with …
Logos: The Breakdown If you haven’t read the first two posts of this series, check out the one about branding and the one about visual identity. Now that we’ve covered those two ideas, it’s time to truly understand what a logo is and what makes a good one. As briefly covered in previous posts, a logo is the primary graphic of …
Branding, Identity, Logo: What Do They Mean? (Part 3) Read More »
In last week’s post, we covered the basic definitions of branding, visual identity, and logo, and took a closer look at branding through athletic powerhouse, Nike. Let’s now move into the next word, and truly understand what a visual identity is and how your branding should affect it. We learned from Nike that branding is an intangible entity; it’s the feelings and …
Branding, Identity, Logo: What Do They Mean? (Part 2) Read More »
Branding, Identity, and Logos No doubt you’ve come across these three buzzwords in the business world, but what are they and how do they impact your company? Whether you’re a start-up currently scouring the Internet to find a logo designer, or you’ve come to realize your company needs another go at branding, it’s vital to understand these three words …
Branding, Identity, and Logos: What Do They Mean? (Part 1) Read More »
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