You don’t need a marketing degree to understand that a logo is important for any sized business. One of the first steps an entrepreneur will take in establishing their new company is getting a logo for it, making it feel more official. And big companies will spend hundreds of thousands of dollars to make small …
Every business knows that they need to have a logo. It tends to be one of the first things people think about when making their business the real deal, often in the form of a DIY project. But unfortunately, for many small businesses, they never move beyond their homemade logo. And even for those who …
Looks Matter: How A Visual Identity Provides Value For Your Business Read More »
Everyone wants their business to be publicly known. Reaching the brand status of Apple, Nike, or Coke is the dream of most entrepreneurs and business owners. So how do you get there? How did they get there? Let me start by dismantling a few common misconceptions, and then pivot into a few steps you can …
This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb. What do you need to know about your brand voice? I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …
Brand Voice … Essential Tool or Pointless Jargon? Read More »
Every business needs a logo, and that’s something even the most novice business owner knows. But if you want to take your business to the next stage of growth, you need more than a logo. Having a visual identity system allows all your brand visuals to be coherent. Brand visuals are one key component to …
Why Your Business Needs To Have A Visual Identity Read More »
In a world where people pay outrageous amounts of money for name-brand products, small businesses can feel like they’ll never hit “name-brand” status and therefore it’s a waste of resources to develop a brand. Don’t feel like you must remain in the shadows of larger companies! In this two-part series, we’re going to dive into …
Understanding Brand Position and How It Affects Your Business Read More »
Whether you offer a service or a product, your brand is one of the most important aspects on which your success hinges. Unfortunately, many small businesses don’t have the money to pour into brand development. But that doesn’t mean you can’t improve your brand! If we understand the purpose of a brand, we can find …
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