It’s competitive, it’s tiring, it’s challenging. Starting and scaling a business is not for the faint of heart. As a business owner, you’ve no doubtedly had to take on tasks that left you scratching your head and flipping a table. And in the sea of all the things you’ve had to learn, branding is an …
A brand is intimidating. Some people seem to have the key to its power. Some people feel like they’ll forever be in the dark. As a brand strategist and designer, I’ve interacted with plenty of struggling business owners. The pain point is common: they are ready to grow, but their branding is getting in their …
Netflix has long been the biggest fish in the pond of at-home entertainment, to the point where it’s a cultural staple. But as other companies tapped into the market, many consumers have wondered if it’s spelling the end of Netflix. Now, a few months removed from the launch of their biggest competitor, Disney+, it seems …
How Netflix Keeps Evolving Without Losing Their Brand Read More »
In a world where people pay outrageous amounts of money for name-brand products, small businesses can feel like they’ll never hit “name-brand” status and therefore it’s a waste of resources to develop a brand. Don’t feel like you must remain in the shadows of larger companies! In this two-part series, we’re going to dive into …
Understanding Brand Position and How It Affects Your Business Read More »
I’m a regular user of the social forum, Reddit. From getting work to getting advice, it’s a powerful place to interact with people. One of the forums I frequently visit is r/designjobs. And constantly, there are jobs for logo and branding designers. The type of people posting these jobs range from startups to long …
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