entrepreneur

Brand Voice … Essential Tool or Pointless Jargon?

This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb.    What do you need to know about your brand voice?   I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …

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Does Your Company Have “Professional” Designs?

The adjective “professional” is one often included in a job description when someone is looking to hire a designer. It’s used in phrases such as “I want my company logo to look more professional,” or “my marketing collateral doesn’t look professional, so I need to hire a designer.” If this descriptor is so commonly sought …

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