This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb. What do you need to know about your brand voice? I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …
Brand Voice … Essential Tool or Pointless Jargon? Read More »
Every business needs a logo, and that’s something even the most novice business owner knows. But if you want to take your business to the next stage of growth, you need more than a logo. Having a visual identity system allows all your brand visuals to be coherent. Brand visuals are one key component to …
Why Your Business Needs To Have A Visual Identity Read More »
You’ll hear this term getting thrown around alongside “logo” and “branding.” But what is it, and is it something your small business should worry about? In this article, we’ll cover what a visual identity entails, and the three ways it can help a small business grow. Defining “visual identity.” The meaning of a …
The adjective “professional” is one often included in a job description when someone is looking to hire a designer. It’s used in phrases such as “I want my company logo to look more professional,” or “my marketing collateral doesn’t look professional, so I need to hire a designer.” If this descriptor is so commonly sought …
I’m sure you’re thinking, “File types? How glamorous!” That sarcastic thought is why so many people are lost when it comes to this topic, because no one thinks it’s glamorous or exciting. But if you’ve spent any time in the world of business, you know that there are many unexciting things you need to know …
There’s a good chance you wound up here because you’re scrambling to get a brochure done, or you’ve finally realized you desperately need a logo designer. If you typed ‘hire a designer’ in the Google search box, I really don’t need to convince you that you should hire one! But, you might be here because …
The Cycle of Rebrands A few times every year, the news will be flooded with articles about a large corporation that has undergone a rebrand. In 2008, Pepsi paid a million dollars for a new logo. Microsoft underwent a brand rehaul with the release of Windows 8. Gap rebranded in 2010, but six days …
Everyone dreams of being their own boss, but taking the leap into freelancing is daunting at best. One question looms over the head of all aspiring freelancers: Will I be good at this? Your ability to design is obviously the biggest factor in your success, but there are other skills that are integral to being …
Is Feedback Important? This might be a surprise, but a design project is not one-sided. Even when you hire a solo designer, it is still a team effort. You, the client, are on the same team as your designer. To make sure everyone is happy and effective, you need to be a good team member. Your role in …
Last week, we covered the designer’s side of the price talks, which you can read here. Now, we’re going to dive into the other side. Although money is a weighty topic between designers and clients, it can also be a tool in finding the right designer for your project. And no, I’m not saying just go with …
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