Brand Design: Crafting your logo & look.
Why should you invest in brand design?
+ Your business is growing, but it looks a lot younger than it is.
+ The competitors look better than you.
+ You’re not confident in showing people your logo and website.
+ People are often confused about what you do and what you sell.
WHAT IS THE PROCESS?
Our approach is built on three phases, focused on crafting a robust identity tailored for you.
The exploration phase is our where we do our initial direction setting. We start with discovery, making sure we understand who exactly you are and who exactly you’re reaching. We’ll discuss your competition and how you want to visually stand among them.
Next, we’ll give you a few mood boards. These are curated style scapes that show different aesthetic directions your identity could match. We’ll pick the right one and get ready to move onto concepts.
With our direction set, we’ll develop 3 – 5 polished concepts. A great logo is simply and communicative, evoking the right tone of your brand. So we show you some different ways we can do that.
All the concepts are discussed and we have an open conversation about elements you like or don’t like. We keep your target audience in mind, making sure the logo design would resonate properly with your ideal consumer.
After looking through the concepts, we’ll apply any necessary changes and go through 1-2 rounds of revisions. In the end, we arrive at a final logo design, fully approved and ready to be the cornerstone of your brand.
Once we have an approved logo, we can flesh it out into a full brand identity system. This becomes the visual language of your brand, presented as guidelines that your entire team can utilize.
We’ll help you roll out your new look and make sure you have all the tools in place to emerge in your market as a cohesive brand. An effective brand is nurtured and cultivated, so we’ll be there as your creative partner, ready to help you implement and grow your new brand identity.
Are you ready for a brand design that works?
We crafted a brand that helped this academy show why they’re the best in the area.
We created a youthful, energized identity system for a non-profit that works with high school students.