In a world that’s oversaturated with services and products for consumers to choose from, you have to utilize every strategy to stand out from your competition. While big companies can spend millions of marketing dollars in defining and conveying their brand, smaller businesses and entrepreneurs often neglect this very important strategy. But how can you …
Every business needs a logo, and that’s something even the most novice business owner knows. But if you want to take your business to the next stage of growth, you need more than a logo. Having a visual identity system allows all your brand visuals to be coherent. Brand visuals are one key component to …
Why Your Business Needs To Have A Visual Identity Read More »
You’ll hear this term getting thrown around alongside “logo” and “branding.” But what is it, and is it something your small business should worry about? In this article, we’ll cover what a visual identity entails, and the three ways it can help a small business grow. Defining “visual identity.” The meaning of a …
In a world where people pay outrageous amounts of money for name-brand products, small businesses can feel like they’ll never hit “name-brand” status and therefore it’s a waste of resources to develop a brand. Don’t feel like you must remain in the shadows of larger companies! In this two-part series, we’re going to dive into …
Understanding Brand Position and How It Affects Your Business Read More »
I’m a regular user of the social forum, Reddit. From getting work to getting advice, it’s a powerful place to interact with people. One of the forums I frequently visit is r/designjobs. And constantly, there are jobs for logo and branding designers. The type of people posting these jobs range from startups to long …
Whether you offer a service or a product, your brand is one of the most important aspects on which your success hinges. Unfortunately, many small businesses don’t have the money to pour into brand development. But that doesn’t mean you can’t improve your brand! If we understand the purpose of a brand, we can find …
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