PARKER & HYDE
Lookbook & Price Sheet
Designer: Madison Carr
Creative Chameleon Studio was approached by Parker & Hyde to develop two collection books and pricing guides for their customers. Because their products are high-end, they wanted their marketing collateral to reflect that in style. The chosen layout was simple, clean, and emphasized the furniture while easily providing the necessary information. Using a condensed color palette of blue, grey, and black creates a sense of sophistication and emphasizes the brand of Parker & Hyde.
The illustrations for each product was important to the success of both the look book and the price sheet. By using a simple line style, the designs remained classic and clean, while still identifying the products.
“I didn’t really have much thought or input on how I wanted the book to look but that’s when Madison showed her true strengths. With minimal direction, she used her creativity and artistic abilities and provided me with 3 different amazing layouts. In addition to her speed and creativity, Madison also showed me a great deal of patience – especially when I wanted to make minor revisions or tweaks. If you’re looking for an honest, fast and creative graphic designer then Madison is your girl!”
– ZACK McLARNON, owner of Parker & Hyde