Every business is on a constant journey of figuring out how to increase sales. No matter what you do or what you sell, you are in a continuous fight to reach more consumers. In a world that is saturated with information and advertising, it can feel like a tireless struggle to carve out your place …
How Your Small Business Can Stand Out In It’s Market Read More »
Netflix has long been the biggest fish in the pond of at-home entertainment, to the point where it’s a cultural staple. But as other companies tapped into the market, many consumers have wondered if it’s spelling the end of Netflix. Now, a few months removed from the launch of their biggest competitor, Disney+, it seems …
How Netflix Keeps Evolving Without Losing Their Brand Read More »
Every business knows that they need to have a logo. It tends to be one of the first things people think about when making their business the real deal, often in the form of a DIY project. But unfortunately, for many small businesses, they never move beyond their homemade logo. And even for those who …
Looks Matter: How A Visual Identity Provides Value For Your Business Read More »
The world of marketing is an ever evolving entity. With every passing decade, the consumers change their behavior and businesses have to adapt. The Internet age has already forever altered how consumers make their purchasing decision, but it’s apparent that we are in the midst of another major marketing revolution. It’s becoming evident that Youtuber …
Shane Dawson Is Changing Marketing Before Our Eyes Read More »
This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb. What do you need to know about your brand voice? I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …
Brand Voice … Essential Tool or Pointless Jargon? Read More »
I’m sure you’re thinking, “File types? How glamorous!” That sarcastic thought is why so many people are lost when it comes to this topic, because no one thinks it’s glamorous or exciting. But if you’ve spent any time in the world of business, you know that there are many unexciting things you need to know …
There’s a good chance you wound up here because you’re scrambling to get a brochure done, or you’ve finally realized you desperately need a logo designer. If you typed ‘hire a designer’ in the Google search box, I really don’t need to convince you that you should hire one! But, you might be here because …
Everyone wants their logo to be the next Nike swoosh. In fact, that’s how many of my clients describe their ideal logo. They’ll say, “I want a minimalistic, iconic, abstract, recognizable logo. Just like Nike’s logo!” I’ve explained to far too many people that slapping an abstract shape on a plain black hoodie does not …
In a world where people pay outrageous amounts of money for name-brand products, small businesses can feel like they’ll never hit “name-brand” status and therefore it’s a waste of resources to develop a brand. Don’t feel like you must remain in the shadows of larger companies! In this two-part series, we’re going to dive into …
Understanding Brand Position and How It Affects Your Business Read More »
I’m a regular user of the social forum, Reddit. From getting work to getting advice, it’s a powerful place to interact with people. One of the forums I frequently visit is r/designjobs. And constantly, there are jobs for logo and branding designers. The type of people posting these jobs range from startups to long …
Copyright © 2024 | Cleveland, Ohio | Site Design by Creative Chameleon Studio
