Branding, Identity, Logo: What Do They Mean? (Part 2)

In last week’s post, we covered the basic definitions of branding, visual identity, and logo, and took a closer look at branding through athletic powerhouse, Nike. Let’s now move into the next word, and truly understand what a visual identity is and how your branding should affect it. We learned from Nike that branding is an intangible entity; it’s the feelings and …

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