Montessori Academy of Broward - Creative Chameleon Studio

REBRAND DESIGN

We modernized and polished this growing school's identity.

PROJECT OVERVIEW

Rooted in Pembroke Pines, Florida, Montessori Academy of Broward serves children 8 weeks through 8th grade. Founded in 2002, MAB has a strong track record of academic excellence, but its brand felt left behind.

We partnered together to refresh the school’s crest and build out a stronger brand identity system to help MAB grow its reach in the coming decade.

REDESIGNING A LOGO

We began by identifying what elements should remain within the logo. The shield was a shape that anchored the crest, and having laurels around it could help the crest remain recognizable in the community.

We also explored some different focal points, such as a prominent ‘M’, and eagle, and a sunrise to reflect the tropical location of the school.

REFINING A LOGO

A sunrise concept emerged as a favorite direction, so we reworked the logo to incorporate a lightbulb and a heart. These two extra symbols provided a stronger connect to the school’s ethos and approach.

Keeping the laurels as an element, they were simplified and tucked into the bottom curves of the shield so the entire crest was better balanced and easier to use.

When the logo was approved, we built out a brand system with a full logo suite, color palette, typography, and repeat pattern.

BRAND STRATEGY & DESIGN

Lynn-Rose School

BRAND STRATEGY & DESIGN

Bellevue Children's Academy

Creative Chameleon Studio is a nimble and quality-focused design studio. We build brands for schools and purposeful people.

Based in Cleveland, reaching the world.

What clients say

"Having worked with hundreds of designers, I'd have to say Madison is one of the best. Hands down. She helped my new business create a striking visual identity, which manifested in one of the best website designs I've ever seen. "

"Madison is everything you could want in a graphic designer – responsive, quick turnaround times, amazing communicator, and (best of all) a super creative person."

"I was most impressed by Madison's design skills and her positive energy. She listened carefully to all our feedback and came up with strong designs that align with the future we envision for our organization."

"I recently contracted Madison to create the branding for my new business, BizKintsugi, and I cannot express how amazed I was with her talent, professionalism, and process."

"Madison's communication is top-notch. She is always prompt in responding to emails, calls, and messages, ensuring that our collaboration runs smoothly. Her warm and friendly demeanor makes it incredibly easy to work together. She made us feel like true partners in our branding journey."

"She has a great eye for design, produces a quality product and works within the agreed timeline. Definitely exceeded my expectations."

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LOGO DESIGN FOR PRIVATE SCHOOLS