Brand Voice … Essential Tool or Pointless Jargon?

This article is written by guest author, Jossie Morrison, owner and wordsmith behind The Brand Bulb.    What do you need to know about your brand voice?   I get really, really excited to hear clients tell me that they want their brand to have a really clear ‘voice.’ So I’ll answer this blog’s title …

Brand Voice … Essential Tool or Pointless Jargon? Read More »