BRAND BOOK DESIGNS
A key part of building a visual identity is providing a brand book that establishes the rules of designing for that company. An effective brand book conveys the visual style and lays out guidelines on how to produce consistently ‘on-brand’ designs. Designing a brand book requires a thorough understanding of the company and their brand, as well as expertise in creating a visual identity. The following books are a collection of brand books designed by Creative Chameleon Studio.