BRAND IDENTITY DESIGN
Designing a logo that captures a mission for great books.
A look built for legacy.
Great stories need great publishers. And Blue Wing Books had the vision of bringing the kind of stories into the world that shape souls.
The Kingfisher bird was a meaningful symbol to the founder. The initial concept phase explored different ways to portray the bird. The selected concept showed the bird with spread wings, flying over a window holding shape that was colored to look like the land and the sea.
The rest of the identity was built around the logo, blending a high-end feel with a dash of whimsy and warmth.
ORIGINAL CONCEPTS
FINAL LOGO
“We had the chance to work with Creative Chameleon on branding as we launch our children’s publishing company, Blue Wing Books, and it was a great experience from start to finish. Madison took the time to listen and understand the vision we had for the company, then took our brand to heart while designing an all encompassing brand package.
What stood out most was the balance of creativity and practicality—she brought fresh ideas that captured the spirit of our company, while also ensuring the design was versatile as we launch our business. We highly recommend Madison and hope to work more with Creative Chameleon more in the future.”
– Jordan, Founder of Blue Wing Books