Every school thinks they’re great. But not every interested parent would give you a passing grade.
Brand positioning is the formula of figuring out what makes you special and then learning how to talk about it in a winsome way.
And it’s something most schools get wrong!
In this webinar, we’ll be covering:
✅ The biggest branding mistakes schools make (and how to fix them)
✅ How to actually define your school’s brand position
✅ Ways to leverage your brand position in your enrollment marketing
✅ Why branding isn’t just about looks—it’s about enrollment, retention, and reputation
With nearly a decade of branding experience, Madison has led many schools through the process of building a long-lasting brand. She’s facilitated brand strategy workshops and developed bespoke brand identities and marketing materials for schools all over the world.
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