Presenting your school in a compelling manner.
On this episode, we talk to school consultant Penny Abrahams, from Independent School Management. Penny has worked with 100s of schools and imparts her insight on the importance of alignment and a long-term vision for your school enrollment plan.
We cover the key areas to look at when evaluating your school’s health, how to find a consultant that is a right fit, and who should be involved in developing your enrollment plan.
About The Guest:
Penny has been with Independent School Management (ISM) since 2010, bringing deep experience in marketing communications, enrollment management, and advancement. She co-leads ISM’s Advancement Academy, facilitates workshops and webinars, and has consulted with more than 100 schools throughout the world. Her independent school career began at Ravenscroft School (NC), where she managed the Annual Fund before helping to establish the school’s communications program. She later served as Director of Admissions & Marketing at Academy at the Lakes (FL), where she helped the school reach record application and enrollment numbers. In addition to her professional roles, Penny has served on the Ravenscroft Board of Trustees, including as Vice Chair and Chair of the Audit and Advancement Committees. She holds a B.A. in Journalism from UNC-Chapel Hill and a Digital Marketing Certificate from the University of Vermont.
About The Host:
Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.
She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.
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