A school brand in action.
On this episode, we dive into the marketing department of Foundation Academy in Winter Garden, Florida. I’m joined by Joseph Cioffi, the director of marketing and communications. We discuss his unique background, from being a Disney animator to shaping the brand of Foundation Academy. We also talk about how his team works to continually develop the messaging that connects with their audience, create on-campus touchpoints, and build brand equity from the inside out.
About The Guest:
Joe Cioffi is the Director of Marketing & Communications. He has a Bachleors of Fine Arts from Penn State University and Edinboro. Prior to being at Foundation Academy, Joe spent 8 years with the Walt Disney Company as an animation artist.
To be given the opportunity to work in a creative field that impacts the lives of young people is an awesome responsibility and a blessing. The bible verse that has had a profound impact on me is Proverbs 27:17 “Iron sharpens iron, as one person sharpens another.”
About The Host:
Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.
She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.