Use strategic thinking to unify and strengthen your brand.
On this episode, I’m joined by Erick Collings from Model Laboratory School. Erick is the Director of Staff and we discuss what goes unifying a school team into propelling your brand forward.
This episode is great for any marketing teams who are facing the struggle of maintaining consistency across a growing school footprint.
About The Guest:
Erick Collings is the Chief of Staff for Strategic Initiatives and Public Relations at Eastern Kentucky University’s Model Laboratory School. He designs systems, experiences, and communication frameworks that make schools run smarter, smoother, and with far greater intention.
About The Host:
Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.
She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.