BRAND STRATEGY FOR SCHOOLS
We help you discover the story that makes your school stand out.
Aligning
Understanding your true north and getting your team on the same page.
A school has many voices and many hearts driving it. But this means that your brand can lack clarity and direction. Through an intensive discovery workshop, we’ll bring unity to the inner workings of your school.
We’ll define your:
+ Brand Mission Statement
+ Vision Statement
+ Core Values (and what they actually mean!)
+ Brand Purpose
Without a unified direction, your school is like a rowing team without a captain: a lot of spent energy but no movement.
Aiming
Determining where you want your school's brand to go so you can stand out in your market.
Schools invest in brand strategy because they recognize they are not where they want to be. In a development workshop, we hone in on your brand position and develop a compelling brand narrative.
We define your:
+ Portrait Of A Graduate
+ Key Differentiators
+ Competitor Analysis
+ Tone Of Voice
+ Brand Personality
We figure out your area of opportunity in your market, so you can communicate what makes you special.
Applying
Delivering the tools so your brand can grow and connect with your audience.
Strategy is not static. Our end goal is internal alignment for external influence. This means that by our delivery workshop, your team will have the clarity and confidence to propel your brand forward
We define your:
+ Keywords
+ Brand Narrative
+ Brand Snapshots
+ Target Audience Profiles
We craft your brand narrative so you can present your school in a correct, competitive, and compelling way.
Frequently Asked Questions
+ If you are confident that your school is viable, but you have a hard time getting people through the door.
+ If you are trying to sell to everyone.
+ If there’s been a change of leadership and everyone has different visions.
+ If your enrollment is slowing or your retention is struggling.
We assemble your top decision-makers, most often Head Of School, Head of Admission, Head of Marketing, and Head of Development/Advancement. You’ll be guided through all the workshops by expert brand strategist, Madison Carr.
You’ll walk away with a robust, 50+ page document in hand, outlining the vital elements of your brand strategy. You’ll also get a brand application document, which highlights key next steps to align current marketing efforts and capitalize on areas of opportunity. But most of all, your entire team will be confidence in their unified vision and clarity of how your school will show up and sound to your audience.
To develop your school’s brand strategy, it’s a flat fee of $8,000 USD. This covers all the meetings, workshops, and deliverables. The time investment is an average of three 2-hour workshops and additional meetings over 5 weeks.
Start Your Project
Get in touch to get a free consultation.
We’ll need this basic info:
