INSIGHTS

True Colors Podcast: Madison Carr with Aubrey Bursch

Amplify your school's reach with personalized market research.

On this episode, I’m joined Aubrey Bursch of Easy School Marketing. We discuss how personalized market research can help your school pinpoint the important data needed to make strategic marketing moves. She also explains how one-on-one parent interviews can help bring clarity to how your school is perceived.

About The Guest:

Aubrey is passionate about supporting small + independent schools to increase enrollment, retention, and revenue by designing + executing marketing strategies that work for them.
 
As the daughter of lifelong educators and mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development to help schools identify and implement high ROI initiatives. Aubrey co-hosts the Mindful School Marketing podcast, leads the free Small School Leaders professional development program, and speaks nationwide.

About The Host:

Madison is a both-sides-of-the-brain kind of thinker. She’s always had a passion for making things look better and work better. It’s a knack she funneled first into design and then into brand strategy. Over hundreds of hours and numerous projects, Madison has been elbow-deep in strategic thinking for many brands, small and large.

She has refined her craft of branding design, and has years of experience in creating the kind of collateral that sends the right message to the right people. With care and quality, she’s handled a wide breadth of projects and brings a deep attention to detail and a creative problem-solving mind.

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